[DenfoLine] [SPECIAL REPORT] HASS's new product, Amber Mill Direct, received positive feedback from customers around the world.
  • Date : 2023.05.12

[SPECIAL REPORT] HASS's new product, Amber Mill Direct, received positive feedback from customers around the world.

The IDS 2023 was a great opportunity for HASS to strengthen its Amber brand image and attract new customers.
IDS (International Dental Show) is the world's largest dental exhibition, held every two years in Cologne, Germany, and celebrates its 100th anniversary this year. 
HASS Corp, a manufacturer of glass-ceramic dental materials, unveiled its new product, Amber Mill Direct CADCAM block, and showcased its flagship Amber brand products at an independent booth O-042 in Hall 11.2. HASS focused on strengthening the image of its Amber brand, as the exhibition attracts visitors from all over the world. In particular, HASS introduced its new product,  Amber MIll Direct, a millableCADCAMm block for 1day -single visit cad/cam systems. It also presented its major Amber brand products such as Amber Press Master, Amber Press, and Amber Mill. Most notably, HASS drew attention to its One-visit implant system CADCAM block (One-visit implant prosthetic solution) Amber Mill Abut-Crown product, which was introduced in a separate corner.
During the exhibition period, the Imes-Icore milling machine company conducted demonstrations of HASS's Amber Mill Disk product, while the Jensen booth featured hands-on live demos of HASS's Amber Mill, Zirtooth products, and the MIYO staining technique. The MPF booth also held events to demonstrate HASS products.

In addition to the exhibition, HASS also successfully held the HASS&ME partner meeting event separately. The event is held at IDS every time, but it has been unable to proceed for a while due to the COVID-19 pandemic. However, to commemorate IDS's 100th anniversary, HASS&ME was held, providing a great opportunity for HASS and its partners to share achievements and growth. On the evening of March 15, over 130 valued partners and ambassadors at the Maritim hotel in Heumarkt.
HASS evaluates that it played an important role in the successful IDS 2023 commemorating its 100th anniversary. A HASS representative stated, "At this IDS 2023, we introduced our new product, Amber Mill Direct, and showcased the major flagship products of the Amber brand. It was a great opportunity to strengthen HASS's brand image and attract new customers."

*Soruse - DenfoLine


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