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                      PrinciplesMoral, principled people who make smart 
 choices about what's right for the betterment of humanity.
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                      CreativityCreative thinkers and problem-solvers 
 who can generate new ideas and solve problems.
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                      PassionPeople who are passionate about competing globally and realizing our vision. 
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                      ChallengePeople who approach their work with an indomitable spirit of challenge and are not afraid of change and failure.