Strengthening the Amber brand and creating new opportunities to attract global customers

The International Dental Show (IDS), held every two years in Cologne, Germany, is the world’s largest dental exhibition. This year’s event marked the 100th anniversary of IDS.

HASS Corp., a manufacturer of glass-ceramic materials for dental restorations, introduced its new product, the Amber Mill Direct CAD/CAM block, at the exhibition. The company showcased its key Amber brand products at its independent booth (Hall 11.2, O-042).

Recognizing IDS as a global gathering of dental professionals and industry leaders, HASS focused on strengthening the brand image of Amber during the exhibition.

A major highlight was the introduction of Amber Mill Direct, a 1-day single-visit CAD/CAM system designed to enable efficient same-day restorations.

In addition to the new product, HASS also presented its flagship Amber brand products, including:

Amber Press Master

Amber Press

Amber Mill

Particular attention was drawn to the Amber Mill Abut-Crown, a CAD/CAM block designed for one-visit implant prosthetic solutions, which was featured in a dedicated display area.

Live Demonstrations with Global Industry Partners

During the exhibition, several partner companies demonstrated HASS materials at their booths.

At the imes-icore booth, a live milling demonstration showcased the performance of the Amber Mill Disk.

Meanwhile, at the Jensen booth, hands-on live demonstrations were conducted using Amber Mill and Zirtooth, along with the MIYO staining technique.

Additionally, the MPF booth hosted product demonstrations using HASS materials, further highlighting the capabilities of the company’s solutions.

HASS & ME Partner Meeting Successfully Held

Alongside the exhibition, HASS also hosted the HASS & ME Partner Meeting, which was held successfully as a separate networking event.

The partner meeting had traditionally been organized during IDS, but the event had been suspended for several years due to the COVID-19 pandemic.

With IDS celebrating its 100th anniversary, HASS revived the HASS & ME event, creating a valuable opportunity for the company 
and its partners to share achievements and future growth strategies.

On the evening of March 15, approximately 130 partner representatives who distribute HASS products gathered at the Maritim Hotel in Heumarkt for the event.

A Meaningful Presence at IDS 2023

HASS considers its participation in IDS 2023—the exhibition’s 100th anniversary edition—to have been highly successful.

A company representative stated:

“IDS 2023 provided an excellent opportunity to introduce our new product Amber Mill Direct while showcasing the key products of the Amber brand. It was also a valuable moment to strengthen our brand image and attract new customers from around the world.”

Original Article (Korean)

https://www.denfoline.co.kr/news/articleView.html?idxno=22754